I'm an accredited Mailchimp expert.
Getting started with Mailchimp can be easy, but if you are a busy business owner, taking things further can be a challenge. I can help you get your Mailchimp account performing at its best.
Check out this list of common Mailchimp account issues
- Legacy account with too many audiences (in most cases a single audience is the way to go)
- Outdated, non-engaged contacts (like houseplants, mailing lists require regular pruning and maintenance)
- Little or no segmentation (Segmentation is key to sending targeted campaigns that your subscribers will want to engage with)
- Outdated, messy email templates (never underestimate the importance of good branding and design)
- Underwhelming email content (concise, well written copy and great looking graphics will captivate your audience)
- Not taking advantage of powerful workflow features (particularly Customer Journeys and Landing Pages).
- Poor campaign performance (see pretty much all of the above)
Is your Mailchimp account in a mess? Feel like it’s not performing as well it should? Just getting started and wondering how to proceed?
How I can help
I offer 2 solutions - training and consultancy. It’s really just a question of whether you want to learn how to do this stuff yourself, or if you prefer for me to work on your account for you.
Paul has been fantastic to work with over the past few months. He has a great eye for design and an impressive comprehensive knowledge of all Mailchimp features, so was able to advise and guide us on the functions that would best suit our business. His communication, follow up and accessibility for our team has been invaluable. We look forward to continue engaging him as a consultant to further streamline our marketing and CRM.
Mailchimp Training Courses & Workshops
Learn how to do everything in Mailchimp. Organise your Audience with intelligent Segmentation, gather data from your contacts, create great looking templates, personalise and optimise your campaigns, set up powerful workflows with Customer Journeys (Automations) that work while you sleep, build Landing Pages and Surveys. Most importantly, learn how to make all these features work together to achieve your marketing goals.
I usually recommend a 3-hour introductory training session to cover all the really important topics. You can always book more (or less) time.
Download the Free Segmentation Infographic
A clear and simple guide to this most fundamental topic.
I had a great session with Paul. He took me step by step through the basics, explained lots of concepts I hadn't understood, held my hand while I practiced cleaning up my audience list and much more. No question was too small or big for him to handle. Highly recommended.
Mailchimp Consultancy & Development
I can help with most aspects of Mailchimp including managing your account and sending out Email Campaigns on your behalf, content creation (text and graphics), Designing and implementing complex Customer Journey workflows, Landing Pages, Integrations, Zapier workflows and more.
We're a USA-based consumer tech start-up with the goal of communicating with our iPhone beta app users via email. We worked with Paul Greenstein to verify that we could send Mailchimp emails to our TestFlight user base, create a custom email template, and get training on how to manage our Mailchimp campaigns. Paul created a beautiful template and was knowledgable, fast in replying, and generous with his time throughout the process.
Mailchimp Account Health Check
This is a great way to get the ball rolling. Many of my clients are initially unsure what kind of state their account is actually in. They know that it’s not performing too well, but don’t really know what’s wrong.
Firstly, I’ll send you an account access request. Once I have access, I’ll take a good look at your account - ( see the above list of common account issues for a general guide to key areas), and will provide you with a 3-4 page report, including a list of recommendations. We can then follow up with a free 30-minute online call to discuss the report and answer any questions you may have.
At this stage you’ll have all the information you’ll need to help you make key decisions moving forwards - whether it’s training, consultancy or a combination of the two.
Email Template Design and Coding
The basic templates included with Mailchimp are limited in terms of features and design options. I design and code custom email templates that are fully editable and compatible with Mailchimp and other platforms too.
I work with Mailchimp's template scripting language to create 'variable content' templates, providing a great end-user experience and maximum flexibility.
If you're a designer, I'm more than happy to take your Photoshop or Illustrator files and present you with a pixel-perfect coded template in return.
Your emails will look great on all devices and platforms. Get in touch to find out how I can build your perfect template.
- No limit on the number of sections
- Mix and match different column configurations
- Background images that work across all platforms
- Custom fonts
- Flexible spacing and width - templates are not restricted to 600px!
- Complete control over mobile/desktop appearance and content
- Dark Mode customisation
Paul is a tech wizard! He took my hazy ideas for a digital newsletter and in record time created a modern engaging design that was far better than I had envisaged. He solved every practical problem with ease and still managed to bring the project in on budget. I will definitely use him again!